Experience and Skills
Birichina Café : July 2025 - Present
Currently working in a fast-paced hospitality environment, managing guest experience while also supporting the café’s social media presence.
Alongside front-of-house responsibilities, I create and manage Instagram content, focusing on capturing the atmosphere, aesthetic, and day-to-day moments of the venue. This has allowed me to build hands-on experience in content creation, visual storytelling, and understanding how brands present themselves online.
Check out @birichinacafe to have a look!
Skills Acquired:
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Customer Experience & Guest Relations: Creating a welcoming and positive experience for every guest.
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Content Creation (Instagram): Capturing and posting content that reflects the café’s atmosphere.
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Organisation & Time Management: Balancing multiple tasks in a fast-paced environment.
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Working in Fast-Paced Environments: Staying efficient and adaptable during busy service periods.
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Brand Awareness & Visual Presentation: Maintaining a consistent look and feel across content and in-store.
Frasers Group : July 2022 - Jan 2024
Collaborating closely with the e-commerce trading teams I supported in managing online merchandising, product launches, and site optimisation. I worked closely with internal teams to ensure accurate product listings, strong visual presentation, and smooth campaign execution.
Additionally, I prioritised workflow coordination with internal and external stakeholders, reported weekly on e-commerce trade performance, and maintained strong brand relationships to align with seasonal priorities and launches, whilst contributing to improvements in customer journey and product placement.
Skills Acquired:
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E-commerce operations: product launches, online merchandising, and workflow management.
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Communication: Managing internal and external stakeholders led to enhanced communication skills, both written and verbal.
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Problem Solving: Resolving issues related to product launches and optimising sales.
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Data Analysis: Analysing e-commerce trade performance, best sellers, and stock levels.
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Organisational Skills: Prioritising workload, coordinating with multiple teams, and maintaining documentation.
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Teamwork: Collaborating with the e-commerce Trading Team and other digital teams (SEO, CRO, CRM).
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Adaptability: Working in a fast-paced environment with changing priorities.
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Strategic Thinking: Developing and executing strategies to optimise site navigation, customer journey, and product placement.
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Software Proficiency: Utilising tools like ContentSquare, Algolia, GA, and Excel.
ASColour : Mar 2025 - Sept 2025
Fashion Retail Assistant
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Assisted with in-store merchandising and customer service.
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Maintained brand presentation and supported inventory and product knowledge.
Mindless Academy : July 2022
Content Creation Intern
I took part in Mindless Academy’s Digital Micro-Internship programme during the month of July 2022. During this time, I learned and mastered the art of storytelling and the science of SEO, creating four pieces of editorial content for Mindless Mag on ‘Stuff That Matters’. Furthermore, I developed my digital skills by learning to utilise platforms like Wix to publish and showcase my work online. At the end of the experience, I was highlighted as 'Top Talent' by the team of content coaches.
Skills Acquired:
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Storytelling: Mastery of crafting engaging narratives to convey meaningful messages effectively.
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SEO (Search Engine Optimisation): Understanding techniques to improve visibility and ranking on search engine results pages.
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Content Creation: Experience in creating editorial content tailored to specific themes or topics.
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Wix Website Publishing: Acquired skills in using Wix to publish and showcase my work online.
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Editorial Writing: Proficiency in drafting, editing, and proofreading articles for publication.
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Adaptability: Demonstrated ability to adapt to new tasks, challenges, and feedback received during the internship programme.
Skills Acquired:
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Exceptional customer service skills, including personalised styling advice and assistance.
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Proficiency in transaction handling, including cash handling and processing online orders.
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Strong organisational abilities in maintaining store presentation and visual merchandising standards.
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Adaptability and flexibility to work in a fast-paced retail environment.
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Attention to detail in managing inventory and stock replenishment tasks.
Digital skills...
